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| "How To Ensure Your Article Is NOT Published" |
By:
Azam Corry |
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I bet you've heard that submitting articles for publication inezines is an excellent, low-cost means of promotion.And it's true.There are hundreds of thousands of ezines and newsletters. Mostrely on contributed content, giving you a wonderful opportunityto connect with an endless ocean of prospects for free!The rub is that most would-be authors get pretty shabby results.They conclude that they can't write, or that submitting articlesisn't an effective means of promotion. At least not unless you'rea "big name."Wrong.Almost anyone can write articles of acceptable quality to bepublished online. You needn't be a literary wizard, norwell-known. It's simply that like most things in life, there's aright, and a wrong way to do it.Below are several easy ways you can get an editor to trash yourarticle - EVEN if they LIKE what you say!* Don't Check Spelling And Grammar ThoroughlyEven with electronic spell checkers, this is still a killer. Beparticularly careful with words that sound alike but havedifferent meanings (homophones). Should that be "there" or"their"? "Your" or "you're"?Another trouble spot is the apostrophe ('). An apostrophe shouldbe used to indicate possession (John's car), dropped letters(don't) and characters/words mentioned as themselves (ID's). Andremember, "it's" means "it is."Most editors don't expect you to be perfect. However, a piecelittered with obvious errors is unlikely to be published.* Write In Long, Dense ParagraphsLong, unbroken runs of text are visually unappealing, and act asa subconscious block to reading (looks like too much hard work).People are in a hurry, so information needs to be presented in away they can scan for points of interest.* Ramble And Use Wordy SentencesProviding great information is not enough. People read to learn,but also seek excitement. Instant gratification. They lack thetime to be patient, so stick to the point.When you've finished writing, start deleting. Cut unnecessarysentences. Look for superfluous 'filler' words and repetitions.Delete them. Add more punch and drive by killing adjectives.* Use Gratuitous Self PromotionThere's no greater turn-off than an article that proclaims theauthor or their product wonderful. People want to discover yourqualities for themselves. Your article is the medium.If you want to sell yourself; display your knowledge, innovativethinking, character. To promote a product, talk about a commonproblem or need, educate, perhaps tell a story. Provideinteresting information. Only mention the product subtly, or notat all, leaving it for your by-line.* Over-indulge On Your Resource BoxIt's generally accepted that your resource box, or "About theauthor" by-line should be no more than 6 lines in length. Manypublishers will object to anything longer, and unless yourarticle is particularly exceptional, they'll bin it.* Don't Use The Standard FormatMost ezine editors expect your article to be in this format:Plain text, hard wrapped at 60-65 characters per line.It's the only way to guarantee the piece appears as intended.Anything else creates extra work for the editor, eitherreformatting, deleting HTML code, or fixing incorrectly printingcharacters. To save time, such articles are passed over.* Send Your Article As An Attachment.Attachments require opening, something that may be put off andforgotten about. Worse still, the legitimate fear of virusinfection means many people delete them on sight. Paste yourarticle into the body of the email, so editors can scan throughit immediately.* Send Multiple CopiesIt's tiresome to have to delete 2 or 3 copies of your articleeach time you make a submission. And it tells the recipient youdon't value their time. A source of annoyance, your article willlose points in comparison to other articles of equal merit: Thesubconscious mind is a powerful thing!Check your submission list for duplicate domains. Those from freeemail accounts are usually obvious, but if you're unsure, check.It takes less than a minute to paste a domain name into a browserand load the site. How much money would you make if your articlewas published? Worth a minute?* Say How Wonderful Your Article IsAll too often I receive article submissions that start somethinglike this:"Hi! Here's a great new article for your ezine that yoursubscribers will love!"Few ezine editors will appreciate YOU telling them your work isgreat. Or that THEIR subscribers will love it, especially whenit's obvious you don't even know the editor's name, nor the titleof their ezine. This tactic might work on a new publisher, butwill lead many of the more seasoned to ignore you....Most of the articles an editor receives are passed over for onereason or another. The secret is to stack the odds in YOUR favor.Give editors what they want and you WILL be rewarded! About the Author
Online since 1998, Azam Corry can help you succeed. No-BullMarketing Help, Tools & Resources: http://NowSell.com/?NOTpubHuge Discounts on Top eBooks: http://eBookSaver.com/?NOTpub |
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