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| How a Book is Born: One Author's Story |
By:
Judy Cullins |
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How a Book is Born: One Author's StoryJudy Cullins © 2003 All Rights ReservedNot all books come out whole, all at once. In fact, most booksease out little by little. They have strange and wondrousbeginnings. Some come from speeches, some come from articlesor short stories. The saying goes if you write a short story orarticle every day, at the end of a year you'll have a book--a bigbook at that! But then, why think so big? Twenty five years ago, I gave Speedreading and Memory seminars.I thought of myself as a teacher or trainer, not an author. Ijoined Toastmasters and National Speakers Association andlearned enough to strengthen my presentations so I could speakto promote my personal growth skills business.My audiences from corporate and community education wantedhandouts to take home with them. Seeing a need I revised and edited my how-to articles, then bundled them into short books. The articles came from my talks, wide research, and my ownexperiences. I wrote the books I needed and wanted to read. So can you! Check out your files today, and see what undiscoveredgems are there.Only 10-60 pages long, these books were quick and easy to write.I priced them for my health and personal growth audiences as wellas offering my proven expertise to corporations.Presenting 15 public seminars a month, these stapled simple shortbooks sold well at the back of the room as well as leveragedhigher priced corporate training, all .enough to make two-thirds my income for the next 15 years. The irony of this story is that I did write a long book--sort of. At160 pages, Passion at Any Age is complete, but my passion forit has waned. Following the traditional route, I submitted a bookproposal to 30 agents. Five liked it, but their small offers and knowing I'd still have to promote it myself, made me think. Toolong a time to publish and too little publisher support, led meto give away a chapter at a time to my email lists.Since my book writing, publishing and promotion knowledge mademe the expert, I now offer nine new eBooks on Online promotion,Web marketing and copywriting, and ePublishing. I prefer to write,promote and sell eBooks to help emerging authors, coaches, speakers, and other entrepreneurs write and sell profitable books as wellas services. My 20 years research into how to write a book has come fullcircle. As a book coach, now, I encourage professionals to writea book--just write a short book! Make it an eBook. Think10-30 pages. You need to write your book and share your uniquemessage, but you also don't want to spend all of your time on it.Begin your book today by writing an article that answers one ofyour book audience's challenges or problems. You can then,string the articles together. Include more stories, examples, how-to's or exercises in your new book's chapter formats. Before you know it, your book will grow. They always growlonger than you think they will. You will have plenty of pages,and each page will deliver practical, inspirational material to yournew clients and customers concisely and directly--the way theywant it.Remember, Offline and Online potential book buyers want information.But, they no longer want to read hundreds of pages. They don't want tospend time reading a long book.Will business people buy your book? Yes! They are hungry forinformation--information that only you have and can say in yourunique way. Will your book sell? Yes! With just a fewsignificances such as "presenting useful, practical information," or"presenting material that could change a life," or "creating adeeper understanding of human nature," your book will be agreat seller.Since book coaching for 20 years, one thing for sure, myclients have many more ideas than they have time to write abook. Take one idea; write an article. You'll feel a senseof completion. Don't worry how long it is or its format. After youget four to ten of your articles edited, you can bundle the relatedones into a fine book--to sell electronically or through print. About the Author
Judy Cullins: 20-year author, publisher, book coachHelps entrepreneurs manifest their book and web dreamseBk: Ten Non-techie Ways to Market Your Book Onlinewww.bookcoaching.com/products.shtmlSend an email to Subscribe@bookcoaching.comFREE The Book Coach Says... includes 2 free eReportsJudy@bookcoaching.comPh:619/466/0622 |
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