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| Distribute Your Self-Published Book Online 8 Ways (Part |
By:
Judy Cullins |
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Distribute Your Self-Published Book Online 8 Ways (Part 2) Judy Cullins c. 2003 All Rights Reserved If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method isgood for the long haul and costs you little time or money.With Online distribution the self-published author or Web business site gets to keep all the money.Whether you have a Print on Demand (POD) book, traditionallyprinted book, or an eBook, you can become your own distributor theseways:1. Distribute through two-step email promotion campaigns.You don't need a Web site to sell products. Benefit from theeasy and preferred way to buy by three trillion in 2002.First Step: Send a freebie to your different email lists. Think ofyour email groups--customers, clients, ezine subscribers,ePublishers, teleclass groups, and networkers. Offer to givethem a free answer to one question. Offer a free "Special Report," or an excerpt from your book. These give your relationship a goodstart, because increased sales come from trust developed duringrelationship marketing more than anything else.Second Step: Follow up with your book sales letter . Each sales message includes: headline to capture attention, background of problem,where the potential buyer wants to be, benefits and features of how to get there. Add testimonials and be sure they are credible and sincere.Be sure to ask for the sale and include several easy ways tobuy: toll free number, fax or mail by an order form placed at theend of the sales letter, or if you have a Web site, a link to wherethey can buy with a secure provider.2.Distribute through your own ezine.Write your own ezine if you want to attract more credibility,trust, and sales. Because your potential clients and customersexpect a lot of free information, include a lot of useful contentsuch as a feature article, editor's note, resources and tips. You'll get to be well known as the "expert." In each ezine, add your salesmessages for your products or service. Keep your ezine regular-once every two weeks or once a month to start. Keep itshort--a real challenge to many of us.3.Distribute by submitting how-to free articles to top opt-inezines.Online readers love free information. They subscribe to ezinesyou can submit your well-written article to. After learningacceptable article formats from a book coach, start subscribingand submitting them. Collect 5-10 edited articles before yousend. Thousands, even 500,000-targeted potential buyers willsee your article with your signature file on it every time yousubmit it.Be sure your product is up on a Web site. Many Webpublishers will take your e or print book, sell it, and distribute itfor you for a commission of 60% or so. This is great for peoplewho do not have their own site.4.Distribute through your signature file on every email yousend.At the bottom of each email is a signature file. It should haveyour name and title, your top benefit, a free offer, a link to whereyour book is sold, your email and Web address, and your localphone number. Everyone on the net accepts this subtlepromotion form. If you do not include it, you are passing up aneasy way to draw attention to your product.5.Distribute through your own Web site.Create your Web site with marketing pizzazz. Don't just becreative and put up colorful graphics. Put up order pulling adcopy that convinces your visitor to buy. Create a sales letter thatincludes links to the buying page. Be sure your sales letter givesenough information for your potential customer to decide to buy.Make it long enough to include your customers' resistance, benefitsand features of your book or product, and multiple testimonials. Ask a book or Web coach to guide you.6. Distribute through someone else's Web site.Other ePublishers want your books--both print and eBooks.They want you to write a 100 word or less blurb (includingbenefits and testimonials). They will sell, distribute, and keeptrack of your sales, sending you a check every few weeks or so.Most give you royalties of 30-50% depending on whether it is aprint or eBook. 7. Get an ISBN number.When you put an ISBN number on your book, you are listed in"Books-in-Print." Libraries, bookstores and Amazon.com ISBNrequire it. You pay $225 for 10 or $800 for 100 today. For the moneyand amount of work this is, you may do better by putting your money and time into other Online venue, because you don't need an ISBNnumber for that. 8. Distribute through a sales letter straight from your email.Every time I want to promote my teleclasses, I send a salesletter. The letter follows the free report I already sent a fewweeks ahead to the same egroup. You may already have yourezine subscribers in a list. Collect all kinds of lists of emails toinclude satisfied customers, teleclass participants, ePublishers, orfellow networkers.Send sales letters that promote your books, your classes, oryour service. Once I learned this follow-up method of staying intouch with my target audience, sales rose from $75 amonth to $3000 a month in about a year. Each month, countprofits, not numbers of books sold! Internet authors get to keepall the money!After several years of research and submitting to traditionalpublishing and distribution venues, I got discouraged anddecided to become an author's advocate. I turned to the Internet2 1/2 years ago, and find that with a little delegation, a little studywith a knowledgeable coach, a little attention, and a little money,my great-selling eleven eBooks earn enough for me to make half my income each month. I encourage you to try this kind, gentle, and easy way to get your printor eBook into your audience's hand.
ABOUT THE AUTHOR
Judy Cullins: 20-year author, publisher, book coachHelps entrepreneurs manifest their book and web dreamseBk: "High Traffic = High Web Sales" - New!http://www.bookcoaching.com/products.shtmlSend an email to mailto:subscribe@bookcoaching.comFREE The Book Coach Says... includes 2 free eReportsJudy@bookcoaching.comPh:619/466/0622
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