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| Atrocious Advertising Detected: Mission Critical! |
By:
Michael S.L Bombard |
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You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. It's daunting to see the fully avoidable mistakes we're making. And the worst part is, if we would just slowdown for a minute and examine what we're doing, we wouldn't make these simple, yet costly errors.I constantly see people, experienced and new, makingmistakes like these:What's that you're promoting?: First off, you should begin with you're program orbusiness. You're not promoting some flim-flam chainletter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?No, that's not you. You did your research and builtyour business around credibility, professionalismand good old supply and demand, right?Here's a general rule of thumb that I like to follow:Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.Spelling mistakes: Please take the extra 30 seconds and check the spellingin your ads "before" blasting them everywhere. There's no bigger turn off for me than when I see ad copy witha plethora of simple spelling mistakes. I thought youwere a professional businessman? But then again... If you can't spell that great, so what. Use your spellcheck, or have somebody else look over your ads.Heck, send 'em to me. I'll make sure your spelling iscorrect. Trust me, this kills your credibility.Triple check that URL!: It really boggles my mind to see the shear volumes of people not using the correct web site link or emailaddress in your ads. 'Do not' type your addresses in your ads, copy and paste! Copy and paste the correct links, and there's virtually no way to mess it up.Maybe that's why that $50 solo ad never pulled in anyleads?Furthermore, use the 'mailto:' and 'http://' prompts in your address. This will make your links "clickable"for everyone. Most email programs won't hyperlink youraddress if you just use, MarketingBlaze.com . But addthe 'http://' prompt and you'll get a nice clickablelink like this one: http://MarketingBlaze.com .Now, simply use the 'mailto:' prompt for your emailaddress: mailto:youremail@yourisp.com . Isn't that pretty?(Pssst. Did you notice the space for the "." after thelink. When using your web site or email addresses in sentences, always put a space between the punctuation.Example: mailto:youremail@yourisp.com . |
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