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| A Perfect Online Ad! |
By:
A.T.Rendon |
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Most people attempting to do business online not onlysend out a great deal of email, they also receive it.In order for your email message to stand out from thecrowd, it must be different and unique. Otherwise, it willwind up getting deleted before it is read.And, in order to be the "Perfect Online Ad" it onlyneeds two (2) "Key" elements:1. A "Killer" Title.2. An Email Link.The Killer Title.The Title must be short, no more than 6 to 8 words. Lessin this case would be more.The very best Title I have ever seen in an email messagewas just 3 short words long. It captured my attentionand enticed me to click on the link to visit a web site.Can you guess what those words might have been?It was a question.All it said was, "What is this?"And then it gave a url.That was the extent of the message.Your Title must be in the Subject area of your email messageand I recommend that you make use of one or moreaction words to capture your readers imagination.If you would like a FREE list of about 50 Action Words:mailto:action_words@emailexchange.orgAn Email Link.The other "Key" element of the "A Perfect Online Ad"is to include an email link in your message.Yes, you could include a web site address, like the emailmessage with the 3 short words in the Title that got meto pay them a visit.But, placing an email contact for those interested to clickfor further info will provide you with something a website might not; a future way to contact your prospect.If you send out an ad with a web site address, even if yourprospect does visit your web site and then leaves, how canyou do a follow-up message to that prospect?If you first get their email address, then send them the website address, then you will be able to send them our a follow-upemail message to help entice them to visit again for a possible sale.And, what would be the "Perfect Follow-up" to the "PerfectOnline Ad"?Respond with a short email message that is no morethan 5 lines of text long and DO include your web siteURL in this email message for people to pay you a visit.If they just had your web site URL, they could easily visitand you might very well never hear from them again.But since you now have their email address, you can doa follow-up email message to them in about 3 to 5 daysand keep yourself fresh on their minds.Do not follow-up in just one day because many peoplewill set aside their email to read for another day.After all, don't you find it annoying when someone startsbombarding you with follow-up emails on a daily basis?Give your prospects time to be impressed with your first message."A Perfect Online Ad" will bring you more responseand success than you can possibly imagine. About the Author
A.T.Rendon is an entrepreneur and published writer.Subscribe to FREE Business Classifieds Newsletter& receive FREE online access to our PasswordProtected "FREE Submit To Over 2.7 MILLION FREEAd Sites!" mailto:subscribe_fbcn9@emailexchange.orgVisit us at: http://emailexchange.org/?Articles |
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