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| Relationship Marketing Online |
By:
Merle |
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Forming good relationships is a part of life; not onlyfor ourselves but for our businesses. You should bethinking of your customers as long-term clients, not just one time sales. Whenyou work hard at forming good relationships withthem, you'll find they come back and buy from you again andagain.Remember this: It's much easier to sell to an existingclient then to find a new one. It's also less expensive.Another "perk" of making them happy is they'll refertheir friends and associates to you, which is great forbusiness. Referrals are like a "personal endorsement"of your work. By the time a referral calls you, he'salready partially sold on using your products or services. In essence the referral has given your company the "stamp of approval."So how do you go about forming relationships withclients? Well, first of all you need to care abouttheir wants and needs -- not appear to care, but really care.In our rush-rush hurry-up society, personalizedcare is hard to find. If you care, you'll standout from the crowd and be remembered in yourcustomer's mind when he needs another serviceor product like yours in the future. The point is to establish long term bonds withthem.There are a variety of things you can easily incorporate into your "relationship marketingplan" on a daily basis:1) After finishing a job for a client, always"hand write" a thank you card statinghow much you appreciate their business.2) Keep your eyes open when online for anythingthat may interest or affect your customer's business. Send them a quick e-mail with the URLor send the page itself. It only takes a minutebut really shows you care.3) When you find a newspaper or magazine article that may interest oneof your customers, rip it out and send itto them. Watch for business-related as well asanything personal you know that they enjoy.4) When adding new services or updating prices,make sure you send your existing clients a copy.This not only keeps them up to date on newproducts or services but also serves as a reminderto call if they need anything.5) Make sure that anyone you have done work foris subscribed to your ezine (you do have one, right?)An ezine keeps you fresh in clients' minds andhelps to establish trust and credibility.By giving customers more than they paid for,they'll perceive you and your business as a "realvalue," resulting in return visits and increased sales.Work on building relationships with your customersand the profit margins will take care of themselves.After all, they can buy from anyone; make them *want*to buy from *you*.
ABOUT THE AUTHOR
Merlehttp://www.ezineadauction.com"Where the Best Deals in Ezine Advertising are Made"Subscribe to Ezine Ad Auction Authority and bekept up to date on new auctions as they're addedand much more subscribe@ezineadauction.comFor advertising information send mailto:advertise@ezineadauction.com
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