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| A New "Twist" On Link Swaps |
By:
Bob McElwain |
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Well, it may be an old "twist," actually. But I only beganseeing it this year. Likely I've been sucked in before, andnever noticed. But the reason for bringing it up now, is that Iwas hit by this "twist" four times last month. It goes likethis. Somebody writes a very good message explaining they've addeda link to my site. And would like me to link to them. I getlots of these every month, and discard most immediately becausethe presentation demonstrates it wouldn't be a good idea. Idon't even have to visit the site to see it's so. But these four, I did check out. For they were, as stated,well written. In each case, I found a very nicely annotatedlink to my site, just where I was invited to look. Okay. Back to the home page. Let's see if the site looksokay. Yep. Not bad. At least some of my visitors would beinterested. So sure, let's go for it. Wait one! Where's the link from the home page to thoselovely links I saw? Uhmmmmmm. Nowhere to be found. One siteeven had a site map. But it contained no link to the linkdirectory. So here's a fellow (1 of 4, remember) who will gladly swaplinks with you, a fellow who will never send you even onevisitor. The link he wants in exchange, goes to his home page.There's just no way to get to the outbound links from there. Sohe gets hits from my site and I get zip from him. And linkchecking software would find the link still in place. So if you receive what appears to be a good offer for a linkswap, take the time to visit the site and see if visitors couldever find that lovely link to you. Four of these in one monthis a record for me. But hey, maybe it's a "new" thing that'scatching on! About the Author
Bob McElwain For ANSWERS, clickto subscribe to "STAT News" |
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